The Economist

Subscription options for The Economist showing Digital and Print + Digital plans with pricing and features, including a 50% discount offer for the first 12 weeks.
B2C · Conversion

Subscription Journey

Re-designing our subscription experience to move away from legacy systems.
Mobile screen with a hand icon pressing a red power button unlocking a padlock, text saying Activate your subscription, and buttons labeled Maybe later and Activate.
Native App · In-App Subscriptions

Cross-Entitlement

Enabling Economist web subscribers to access app-based content.
Four smartphone screens showing an app onboarding sequence: a red welcome screen with cookie consent, a features page with a coffee cup icon and 'Wake up' text, a notifications permission request screen, and a pop-up asking to allow notifications from The Economist.
Native App · Onboarding

Economist App Tour

Improving The Economist's app pre-subscription onboarding experience by educating new users about our product features and benefits.
Copyright © 2024 Alana Matos Design