I lead product and brand design for Embleema, a biotechnology startup that powers registries and real-world studies by connecting genomic, clinical, and patient-reported data to generate regulatory-ready research.
When I joined, design had been on pause for over a year. I rebuilt the function from the ground up, updating the design and user experience to meet accessibility guidelines, moving the team from Sketch to Figma, creating a design system, and partnering with engineering to ensure design fit seamlessly into their workflows across both B2B and B2C products. Since then, I have led several strategic initiatives, including a clinical trial matching, consent management, and wastewater surveillance projects that have directly expanded our pipeline and brought in new revenue-generating partnerships. I also sourced and hired key design and marketing talent, leading the team that delivered a full website and identity refresh. My work touches every part of the platform experience, working with product and engineering to define the roadmap and build AI-powered tools for the next generation of research. Our 30-person team’s technology is used by seven of the top ten research institutions, including Johns Hopkins, Mayo Clinic, and NYU Langone, as well as the FDA and the Department of Defense.
I was a lead product designer at Stellar Elements (formerly Big Nerd Ranch), an Amdocs company. After years as an in-house designer, I joined the agency world to broaden my experience across industries and strengthen my skills as both a designer and consultant.
At Stellar, I worked primarily with Chick-fil-A in Atlanta as the sole designer for Spotlight, a platform that enables restaurant operators to create and manage customer rewards through the consumer app. I collaborated closely with cross-functional teams to align the operator and consumer experiences and led initiatives like Bonus Points Streaks, Recommended Rewards, and the iOS Order Tracking Widget.
Beyond product, I partnered with design leadership to craft pitch decks and proposals that helped win new business. I also mentored junior designers, offering feedback, career guidance, and support that strengthened the team’s confidence and design culture.
I was a senior growth product designer at Clearing, a digital healthcare startup serving over 50 million chronic pain patients in the U.S.
When I joined, the company was focused on its direct-to-consumer business. My role centered on product growth, collaborating with our growth product manager and engineering team to optimize the patient intake and subscription experience. During my time there, we launched two major product rebrands and built our experiment framework from the ground up, designing experiences that drove patient acquisition. As the company began accepting insurance, my focus shifted to designing tools that helped patients easily share and validate their insurance information and better understand their coverage. The work was fast paced, complex, and deeply rewarding, especially in learning how to design for regulated, HIPAA-compliant environments.
At The Economist, I advanced from junior to lead in just two years, growing from UX work on newsletters to shaping product experiences across both consumer apps, the Economist app and Espresso, as well as the web-based subscription platform.
My time there coincided with major global events including Brexit, the 2020 U.S. election, and the COVID-19 pandemic, when reliable, unbiased news was critical. I led user research to better understand subscriber behavior and helped expand our digital reach through new newsletters, podcasts, and multimedia content in the apps. I regularly presented key design strategy work and insights to the editorial team, the CPO, and the CEO. My proudest achievement was redesigning and replatforming the subscription experience, simplifying the process from ten steps to three and clarifying subscription tiers. The result was one of the most successful holiday subscription sales in the company’s history.
I make progress inevitable by combining vision with follow-through.
From defining strategy to motivating teams and doing the hands-on work, I make it happen. I thrive in fast-moving environments where clarity, craft, and delivery matter, and I take pride in being the person teams can always count on.
Product Design
I’ve helped companies of all sizes generate millions in revenue leveraging product design.
User Research
I uncover what truly drives audiences and turn those insights into actionable product decisions.
Brand Design
I craft brands that align vision, strategy, and identity into one clear, compelling story.
Management & Leadership
I build and mentor teams, creating the clarity, confidence, and culture they need to thrive.
A personality hire with serious chops
“It has been one of the great pleasures of my career to work with such a talented, thoughtful, and thoroughly enjoyable colleague. You've been an absolute pleasure to work with and a shining example of art in medicine.”
Manager at Clearing
“Your willingness to proactively solve issues is a prime example of how autonomous designers should work. You’re always seeking to bring your clients along so they can learn how to problem solve effectively.”
Manager at Stellar Elements
“Every time I see you are
presenting in a
meeting, I instantly feel
calm. I already know it
will be excellent work.”
Executive at
The Economist
Looks like a good match, right?
You bring the mission, I’ll bring the magic.
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