Clearing

Three mobile screens of a pain management app: welcome page, goal selection with highlighted options, and statistic showing 67% of patients have back pain with icon figures.
Patient-Centered Design · Growth

Redesigning Our Onboarding from Product-First to Patient-First

Rebuilding the onboarding experience around what patients need, moving away from a product-forward model toward one centered on care.
Computer screen displaying a purple interface asking for more information about pain with options like a pinched nerve and muscle spasm highlighted in yellow.
A/B Testing · Conversion Optimization

Asking About Patient's Cause of Pain to Drive a 116% Conversion Lift

Optimizing our onboarding experience by asking patients what might be causing their pain & responding empathetically.
Three smartphone screens showing a health app with purple backgrounds: first screen asks about trying non-opioid muscle relaxants, second screen asks about natural alternatives like supplements & CBD, third screen lists Clearing's treatments including topical prescriptions, natural alternatives, and physical movement with check marks.
Personalization · Funnel Strategy

Introducing Treatment Options Earlier to Drive Conversions

Introducing patients to their treatment options earlier in onboarding, lifting conversion from 4.82% to 5.94%.
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